Our association, like most others, is looking at the phenomenon of social networking. My observation is that the medium will eventually be a useful tool for professional interaction, communication and engagement. LinkedIn is already there. Social media clearly has the great benefit of discovering and connecting people to each other. But it seems also to have a dark side, derived from the anonymity one can possess on the Internet.
We are experimenting to some degree with providing on-line content and individual use of social media like Facebook, LinkedIn and Twitter, and we will move carefully but assertively into this space during the coming year. I think some care must be exercised in how a corporate entity embraces what are fundamentally populist technologies. Getting burned is only a few key strokes away, as can be seen by this blog post by Jeff Hurt (post).
I'd be interested in your observations.
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